Just like you, we want the best for our pets.

All of us at TrueBlue are devoted to developing products that make our best friends as healthy and happy as they deserve to be. Wellness is as important to a rich full life for pets as it is for human members of our families.

TrueBlue is dedicated to creating products that offer easy-to-use yet super-effective pet care solutions that promote optimal pet health. At the same time, we strive to build strong bonds with our employees, business partners, customers, and the broader community of animal lovers.

Our Story

It started over a decade ago when I was trying to find the right products for my TrueBlue best friend--- my yellow Lab Sam. There were a few pet products out in the market with natural ingredients, but they often didn’t work as well as conventional products. So I set out to create products that both used natural ingredients and were just as effective, or better, than conventional products.

I knew we wanted to use natural ingredients, but I also wanted expert advice in selecting the right ones. So we worked with Vets at Washington State University to find the best botanical ingredients that were both safe and effective for pets.

The Vet experts helped us select ingredients for our first shampoos, but this also started a larger conversation about the benefits of Wellness and preventative health maintenance. We talked about how pet parents could guard against some of the most common ailments of the skin, teeth, and ears if they had the right products.

We believe that something about being pet parents makes us just a little bit more aware of the environment and how precious the planet is. At TrueBlue we are constantly looking for ways we can be more environmentally conscious and more sustainable.

Our shampoos have always been bio-degradable. You can rinse them down the sink or bathtub and be confident they are safe for the planet.

Our bottles have always been made with recyclable plastic, meaning they could be turned into something else. But at first they were made from “virgin” plastic. In other words, plastic that was newly created to make the bottles.

But now we have switched all our bottles to PCR plastic. PCR stands for “post-consumer resin” which is a fancy way of saying plastic that’s made from recycled plastic. So we’re not putting any new plastic into the world.

Made & Sourced in USA

Pet parents these days want to know more about the products they buy for their "best friends"... they want these products to be just as high quality as the ones they buy for themselves, and they're asking questions like:

Where are they made?
What ingredients and materials were used?
Can the manufacturer guarantee the highest quality standards?

So we wanted to let you know that all our TrueBlue products are made from organic & botanical ingredients that are 100% sourced and manufactured in the USA.

Giving Back

Here at TrueBlue, we’re committed to improving the lives of our best friends and we are always looking for ways to give back to the pet loving community.

Rescue Shelter Donation Program

We've made donations to The People-Pet Partnership at Washington State University, Best Friends Animal Society, and many different shelters and rescue organizations across the country.

We want to continue that tradition by offering free TrueBlue Wellness and Grooming products to shelters so that they can keep their animals healthy and looking great while they wait for their forever home.

If your shelter could use some TrueBlue products, please fill out this form and we will contact you.

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