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NATURE + SCIENCE

Natural Ingredients That Work

Total Pet Wellness

We believe Pet Wellness starts with preventative health maintenance. TrueBlue products offer easy-to-use yet super-effective pet care solutions that promote optimal pet health.

Regular use of TrueBlue products can help guard against some of the most common ailments of the skin, teeth, and ears. And that means not only happier pets, but fewer costly vet visits as well!

Do The Right Thing

We are not only committed to making great products, but making good choices as well.


That’s why we Protect the Environment by using bottles made from PCR recycled plastic.  That’s why we Give Back to the pet-loving community by supporting shelters and rescue organizations across the country. And that’s why all our ingredients are locally sourced, and our products are Made in the USA.

Of all the cute things dogs do, cocking their head to one side while they look at you may be the most endearing. Yet surprisingly little research has looked into why they do it. Now, a new study of “gifted” canines—those capable of quickly memorizing multiple toy names—shows they often tilt their heads before correctly retrieving a specific toy. That suggests the behavior might be a sign of concentration and recall in our canine pals, the team suggests.
  • 3 min read
You’re probably aware of aloe vera's dominance in the world of human beauty and skincare. But is aloe vera safe for dogs? It’s true that not all things that are good for humans are also good for pets. But in the case of using aloe vera for dogs, its many uses and wellness properties for humans can benefit for our pets as well!
  • 6 min read