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NATURE + SCIENCE:

NATURAL INGREDIENTS THAT WORK

Total Pet Wellness

We believe Pet Wellness starts with preventative health maintenance. TrueBlue products offer easy-to-use yet super-effective pet care solutions that promote optimal pet health.

Regular use of TrueBlue products can help guard against some of the most common ailments of the skin, teeth, and ears. And that means not only happier pets, but fewer costly vet visits as well!

Only Natural Ingredients

We worked with Vet Experts to select the best botanical ingredients that are both safe and effective for pets.

Do The Right Thing

We are not only committed to making great products, but making good choices as well.


That’s why we Protect the Environment by using bottles made from PCR recycled plastic.  That’s why we Give Back to the pet-loving community by supporting shelters and rescue organizations across the country. And that’s why all our ingredients are locally sourced, and our products are Made in the USA.

You’re probably aware of aloe vera's dominance in the world of human beauty and skincare. But is aloe vera safe for dogs? It’s true that not all things that are good for humans are also good for pets. But in the case of using aloe vera for dogs, its many uses and wellness properties for humans can benefit for our pets as well!
  • 6 min read
Thirty years ago, the term Wellness may have brought up images of Birkenstock wearing, back to nature types in a sweat lodge, but that’s changed dramatically. Wellness has a particularly strong appeal to pet parents, since it promises a double benefit—happier, healthier pets, and money saved due to fewer vet visits.
  • 6 min read
Excessive scratching and biting is a sign your pup is suffering from itchy and irritated skin or even various skin diseases. This is a common problem that can cause immense distress for a dog, so it shouldn’t be ignored. After all, you do not want to end up saying, my dog is itchy and now I am too!
  • 7 min read