Our Natural Ingredients

What Customers Are Saying

"My dog hates to have her teeth brushed and it is such a fight to get the toothbrush in her mouth. These Dental Wipes are so much easier to use then a toothbrush and my dog actually liked the taste. I will definitely buy again."

Holly Jewel and her mixed breed Bella

Pittsburgh, KS

"My dog had a problem with dark brown waxy build-up in her ears. Her ears are an angry red color, and she would scratch and whine.cleaned her ears today, I noticed that they were no longer red, they looked pale pink, and  I am super impressed with this product!"

Thomas Kraslavsky and his Pointer Lucy

Yarmouth, ME

"Love your Body & Paw wipes--so does my little fur ball! They smell delightful and are not irritating to his skin. Great for in between baths or wiping dirty paws."

Susan McMurray and her mixed breed Jessie

New Orleans, LA

More Testimonials

  • “TrueBlue puppy shampoo is the only shampoo we specifically recommend for puppies. Let’s face it, puppies get dirty – they like to explore their new environments with lots of messy playing and romping and rolling. TrueBlue is gentle enough to use on a puppy’s delicate coat, but effective enough to clean puppy with a really great scent. We love the entire line! The scents on the shampoos are so fresh, and the conditioner is awesome.”
    - Lynn Crosby, Owner of Maxwell Dog in Studio City, CA
  • “I can’t begin to tell you how wonderful your EasyComb Detangling Spray is! My collie literally ran every time she saw a brush. It took two people to tackle her and hold her down and it was awful. Then we discovered your miracle ina bottle. Since using the spray she sits for her brushing. I am able to brush her regularly, the product smells wonderful, and it’s cut the price of our grooming bill.”
    - Erica Gennarini and her Collie Abby in Princeton, NJ
  • “This stuff is truly awesome! It’s the best dog shampoo that I’ve ever used.”
    - Robin Lori and her Golden Retriever Miles in Palouse, WA
  • “I love the products. The scents, the packaging, the way they leave my dog’s coat.I could go on and on!”
    - Jennifer Pader and her Wheaton Terrier Duncan in New York, NY
  • “We have a standard poodle who has constant allergies, and these eye wipes are a god-send! They are so gentle and yet they work to get all the gunk out on the first try.”
    - Geneva Gill and her Poodle Snickers in Westfield, New Jersey
  • “Even though I have tried several detangling products, I recently started using your TrueBlue Easy Comb Detangling Spray which is by far the best product. I have a white Pomeranian (Cotton) whom I rescued a few months ago. Your product dries fast, cleans the coat and has a wonderful scent. I take Cotton to the dog park everyday and am always asked How do you keep your dog so white? Thanks to your product, his coat looks outstanding. I definitely plan to start using your other products on both my dogs.”
    - Linda Leiss and her Pomeranian Cotton
  • “I love your Natural Balance Conditioning Shampoo for my skin-sensitive dog! She loves to go swimming, then jumps out and rolls around in the beach sand. TrueBlue gets the sand out, but does so very gently, leaving her skin and coat smooth and smelling great. Awesome!”
    - Suzanne Kartis and Lexi, her Australian Cattle Dog in Lake Placid, Florida
  • “I love your SuperFresh Dog Shampoo. I have show dogs, 4 Staffords, and I needed a shampoo that cleans yet doesn’t strip the natural emollients or leave a residue. A nice simple wash for my dogs that brings out the natural beauty of their coats!”
    - Kristina Estlund and her Staffords in Venice, CA
  • “I just tried your Puppy shampoo and it’s terrific. I loved the way it suds, and it made his coat look great with beautiful highlights. And that wonderful fragrance lasted for days.”
    - Joyce Jewell and her mixed breed puppy Jack in Los Angeles, CA
  • “I used the Puppy shampoo on my Barn (a baby Pug with sensitive skin) last night, and used the Natural Balance conditioning shampoo on Clyde Patches (my Shihtzu)¦love them!! They both smelled good, felt good lathering up, didn’t feel like they were stripping the coat or were too strong if that makes sense. You have my full endorsement!!"
    - Karen Finley in Elizabethtown, KY
  • “I stumbled upon your EasyComb Detangling spray, and I’m impressed– it really WORKS. Thanks for making something that really works and doesn’t just waste my money. I love the nice light scent and the soft silkiness that it gives my dogs’ coats.”
    - Jeanne and her Yorkies Woof-Woof and Shots
  • “My dogs smell wonderful and I love your shampoo!”
    - Lisa and her 3 dogs Cubby, Reilly, and Fred in Washington, DC
  • “I have tried every shampoo on the market and can’t stand all those awful perfume smells and all the chemicals they put into them. Your shampoo is as pure as it gets on the market out there and has a nice subtle scent to it and doesn’t give me a headache. I also tried your conditioning cream for the first time. It is so luxurious –my dog’s coat is so smooth like silk and such a nice scent.”
    - Pete Kalasin and his Dalmatian Daisy in Franklin Park, NJ
  • “I love using your Natural Balance Conditioning dog shampoo. It makes my dog smell really clean and not like those other dog shampoo where they just mask the dog smell with perfume.”
    - Gigi Nang and her Lhaso Apso mix Joey in Los Angeles, CA
  • “With this shampoo, my dog is not only cuter than me, she is softer than me and smells better.”
    - Fred Gauthier, and his dog Dorothy in Los Angeles, CA