We've been using this on our yorkies for 13+ years. When my local pet store quit carrying it I was so disappointed. Tried several other brands but nothing works as well as this stuff. Cleans great, no allergic reactions, no need to worry about getting it in their eyes and it smells so good! Can't recommend it enough!

Have tried other shampoo and conditioner with my previous dogs and nothing works like this brand.

We’ve been using this on our yorkie since she was a pup. She’s 7 years old now and her hair has never matted or tangled. This never irritates her skin or eyes and the scent is so soothing!

Love the way my puppy feels after bathing her and how clean she feels.

I brought my puppy home in early 2019 and ordered the Pure & Sure puppy shampoo because she's a German shepherd and they often have sensitive skin. She was 15 pounds of fluff and the shampoo was perfect. Now she's almost two years old and 70 pounds and I am still ordering this puppy shampoo! Here's why. This shampoo has never irritated her skin. She is a "mountain/forest" dog and spends her days in mud, sap, organic debris, you name it. And she is an all-white shepherd. Because of skin sensitivity, it's usually recommended bathing only once every few months, but because of her lifestyle, I bathe her every week. And again she's never reacted to this shampoo. Here's the other amazing thing. I've read through the ingredients and I can't figure out how it works so well, but this shampoo actually washes out the sap from her fur. Where we live, the dirt is that deep rust/red color...so within a day or two after her bath, she's starting to match the dirt. I bought whitening shampoo, wondering how that would work on her, but the Pure & Sure puppy shampoo actually leaves her whiter than the whitening shampoo! Crazy, right? So even though she's huge now and I go through the puppy shampoo bottles super fast, this is the only the shampoo I use for my full-grown white GSD. This stuff has my highest recommendation.